Monthly Archives: August 2014


The following is an extract from AFS’s review of Food Harvest 2020 published on 17/03/2014 The author has been pondering the question of what is meant by the term grass-fed? Although it seems obvious, is it possible that it can … Continue reading

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The value of so-called ‘quality’ assurance

At some point in the last 25 years or so, quality assurance systems became all the rage. Some private-sector schemes like organic and Conservation Grade (in the UK) have been around for even longer although their focus is on giving … Continue reading

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A message for Irish agriculture from the music industry.

We are often being told to innovate to create new processed products and to become more efficient on farm, but where does this strategy lead? We have long since known of the treadmill of technology in agriculture; we run faster … Continue reading

Posted in Irish agri-food strategy | 2 Comments

How to create quality beef Irish-style

How to create quality beef Irish-style or otherwise known as the: Lowest Common Denominator Scheme 1. you take any old breed of bovine 2. you confirm that it is of Irish origin 3. you write ‘Quality’ on its forehead 4. … Continue reading

Posted in Ireland's Beef Sector | Tagged , | 13 Comments