Monthly Archives: July 2016

ARE WE BEING LED BY A HORSEMAN OF THE APOCALYPSE?

So two major issues have hove into view at the same time. One, the climate-change emissions reduction targets we were expecting, the other, Brexit, came rather out of the blue. These are now unfolding upon an industry that is already … Continue reading

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GOING BACK TO THE FIRST PRINCIPLES OF MARKETING

After three years of following food and farming in Ireland, there is one thing that is repetitive when it comes to marketing. It is the highlighting of this or that new market opportunity. Probably most famously of all we had … Continue reading

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IS RURAL IRELAND TO BE BREXIT’S COLLATERAL DAMAGE?

A month on and has one’s perspective on Brexit changed? Not greatly. The positive is that the UK now has a new government; well at least a new old one. Is it a re-tread, a reshuffling of the existing Tory … Continue reading

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GIVING DIRECTIVES OFF PARTIAL INFORMATION

An all too common observation about the directives given to Irish farmers is that they rarely seem to be based on a thorough understanding of the whole picture, or at least, most of it. One of the most frequent examples … Continue reading

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HEADING INTO A DECADE OF MAJOR CHANGE?

So Brexit has happened and as the Leavers will tell us, “live with it”! The Remainers may talk of a second referendum but for those in the farming and food industries, we need to plan for Brexit. And as I … Continue reading

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BREXIT IN A WORLD THAT DOES NOT CHANGE

I have not rushed into the post-Brexit debate, it needed a period of reflection. I did, however, go into the Referendum with the viewpoint that the most impacted upon place was not going to be within the United Kingdom itself … Continue reading

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