Category Archives: Ireland’s Beef Sector

MARKETING CHAROLAIS CATTLE IN THEIR HOME MARKET

This post first appeared online at http://www.thatsfarming.com on the 15th October 2017 How the French go about labelling Charolais Beef As one should expect with beef produced in France from Charolais cattle, there is no such thing as ‘French Beef’ … Continue reading

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BEEF’S FUTURE LIES WITH SMALL-SCALE PRODUCERS

This post first appeared online at http://www.thatsfarming.com on the 17th August 2017 Stephen Carr wrote an interesting article in the Farmers’ Weekly concerning the future of beef in the UK. Those involved in beef farming policy making in Ireland should … Continue reading

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A Centre of Excellence for Quality-Indicated Products

Ireland desires to be a ‘food island’ but for a country with such aspirations it has woefully few European Union- registered designated-origin products. It may appear to be an anomaly but it is a well-founded one as the Irish agri-food … Continue reading

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IRELAND’S FAILURE TO DOMESTICATE THE UK FOOD MARKET

As I was writing about Brexit earlier, I was thinking upon the position that Irish farmers now find themselves in. Elsewhere I have said that it is the single most important issue facing Irish farming since the Emergency [that is … Continue reading

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THE OTHER CLIMATE-CHANGE THREAT TO IRISH FARMING

In what I expect to be a fast-moving food world in the coming decade, thinking creatively is critical. On the other hand, a prevailing ‘group think’ may be highly destructive. I am closely watching the evolving debate over climate change … Continue reading

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LET US ALL JUST BLAME THE POOR OLD COW

There was a time before the days of widespread dietary guidelines where people started the day not on muesli and skimmed milk but on pig fat and onion. It was a time when a skinny latte was not even a … Continue reading

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HAS ‘GRASS-FED’ GONE BEYOND ITS ‘BEST BEFORE’ DATE?

A couple of years ago I wrote a post about ‘grass-fed the American way’; or more specifically about how ‘grass-fed’ is defined by the USDA and American Grass-fed Association {AGA}. The term ‘grass-fed’ has, in the USA, already been specifically … Continue reading

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ARE SOME COWS NOW MORE EQUAL THAN OTHERS?

Having spent much of this Millennium working on investment plans for dairy farming and milk processing, I am used to looking at variations in those that supply the milk. They have included species variables [cows, sheep and water buffalo] and … Continue reading

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GOING BACK TO THE FIRST PRINCIPLES OF MARKETING

After three years of following food and farming in Ireland, there is one thing that is repetitive when it comes to marketing. It is the highlighting of this or that new market opportunity. Probably most famously of all we had … Continue reading

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GIVING DIRECTIVES OFF PARTIAL INFORMATION

An all too common observation about the directives given to Irish farmers is that they rarely seem to be based on a thorough understanding of the whole picture, or at least, most of it. One of the most frequent examples … Continue reading

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