Category Archives: Ireland’s Beef Sector

ARE SOME COWS NOW MORE EQUAL THAN OTHERS?

Having spent much of this Millennium working on investment plans for dairy farming and milk processing, I am used to looking at variations in those that supply the milk. They have included species variables [cows, sheep and water buffalo] and … Continue reading

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GOING BACK TO THE FIRST PRINCIPLES OF MARKETING

After three years of following food and farming in Ireland, there is one thing that is repetitive when it comes to marketing. It is the highlighting of this or that new market opportunity. Probably most famously of all we had … Continue reading

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GIVING DIRECTIVES OFF PARTIAL INFORMATION

An all too common observation about the directives given to Irish farmers is that they rarely seem to be based on a thorough understanding of the whole picture, or at least, most of it. One of the most frequent examples … Continue reading

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BREXIT IN A WORLD THAT DOES NOT CHANGE

I have not rushed into the post-Brexit debate, it needed a period of reflection. I did, however, go into the Referendum with the viewpoint that the most impacted upon place was not going to be within the United Kingdom itself … Continue reading

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WHERE DO YOU FIND IRISH BEEF IN UK SUPERMARKETS?

This article is the follow-up to an earlier Blog post, “Is Irish beef all about mince and meatballs?”. Its aim is to illustrate why there is a differential between Irish and British beef; a differential which some farming leaders in … Continue reading

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IS IRISH BEEF ALL ABOUT MINCE AND MEATBALLS?

There is a weekly publication in the UK called Beef Industry News [BIN]. It is written by Robert Forster [www.rforster.com], [probably] the UK’s leading commentator on the beef industry. It makes fascinating reading as its author has an extensive network … Continue reading

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THE IRISH BEEF FARMER NEEDS TO HAVE OPTIONS?

So another Beef Round Table has come and on gone. And has it moved the Irish beef industry forwards; has it made it a more cohesive, supply-chain-partnership-driven whole? From an outsider’s perspective, the export-focused supply-chain remains largely antagonistic; it is … Continue reading

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