Category Archives: Ireland’s dairy sector

GOING BACK TO THE FIRST PRINCIPLES OF MARKETING

After three years of following food and farming in Ireland, there is one thing that is repetitive when it comes to marketing. It is the highlighting of this or that new market opportunity. Probably most famously of all we had … Continue reading

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BREXIT IN A WORLD THAT DOES NOT CHANGE

I have not rushed into the post-Brexit debate, it needed a period of reflection. I did, however, go into the Referendum with the viewpoint that the most impacted upon place was not going to be within the United Kingdom itself … Continue reading

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THE IRISH FARMERS’ CONNECTIONS TO THE CONSUMER?

Just how often does one hear that Irish farmers produce the best produce in the World? Rather often is the answer. It is then usually followed by the complaint that it does not receive a price that reflects the quality. … Continue reading

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